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Halfords tent range goes digital

Halfords will be the first national retailer to have a QR code linking to a video of each of the twenty-six tents in its range.

Halfords has created 360° virtual videos of every tent and tent pack in its 2012 camping range. Customers will be able to access these videos through the product pages on Halfords.com; or by visiting stores and using a smartphone to scan a QR code next to the tent they want to see, from a tent menu on their POS.

Matthew Banks, Assistant Product Manager for Tents and Camping Accessories says:
“These virtual videos give our customers the opportunity to see a tent they want to buy from every angle, along with detailing, features and dimensions. It combats the problem of not having display models in-store where floor space may be limited.”

For more information visit www.halfords.com. To see a virtual tent video visit here:
http://www.halfords.com/webapp/wcs/stores/servlet/product_...

Via EPR Network
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