Vertical Booking CRS emerges as the preferred chain hotel CRS solution for B&B Hotels

ITALY, 2017-Mar-04 — /EPR TRAVEL NEWS/ — B&B Hotels Group, one of the main independent chains of economy hotels in Europe, a brand renowned for the quality of its smooth, efficient and cozy stays, has selected the Vertical Booking CRS solution for enterprise wide, integrated hotel online distribution.

With approximately 400 hotels across France, Germany, Italy, Spain and surrounding countries, B&B Hotels have strong growth plans to increase their hotel presence in targeted markets.

“B&B Hotels Group is launching a major digitalization project aimed at revamping its technology on Cloud based environments. As a first step and after a thorough analysis of the market, we have decided to partner with Vertical Booking. We are confident that Vertical Booking offers the right products and services for our ambitious project. We see Vertical Booking as a flexible partner involved in the success of B&B Hotels growth,” said Jérôme Destors, Group CTO at B&B Hotels.

“Vertical Booking is proud to be selected by such a large portfolio of hotels like the B&B Hotels Group,” said Alberto Guadalupi, CEO of Vertical Booking. “After a very rigorous RFP process, it was great to see the Vertical Booking CRS emerge as the preferred chain hotel CRS solution. We see this as further validation of our open CRS platform strategy and flexibility.”

The Vertical Booking CRS enables distribution of rates and inventory across all online and offline channels, such as: direct web booking engine, IDS (OTAs, Wholesalers, Tour Operators), Central Reservation Offices (CRO) and hotel Meta-Search and GDS. In addition to core distribution competency, the Vertical Booking CRS platform also includes business intelligence and marketing solutions such as a built-in OTA Price Comparison widget, Competitor Rate Checker, a native Hotel App for enhanced guest satisfaction, online reputation management and more.

Vertical Booking will be exhibiting from March 8-12, 2017, at ITB Berlin, Germany Travel Trade Show. Please stop by Hall 10.1 Stand 101 to learn how Vertical Booking can help you optimize distribution at your property.

SOURCE: EuropaWire

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