Tag Archives: crs

Vertical Booking CRS emerges as the preferred chain hotel CRS solution for B&B Hotels

ITALY, 2017-Mar-04 — /EPR TRAVEL NEWS/ — B&B Hotels Group, one of the main independent chains of economy hotels in Europe, a brand renowned for the quality of its smooth, efficient and cozy stays, has selected the Vertical Booking CRS solution for enterprise wide, integrated hotel online distribution.

With approximately 400 hotels across France, Germany, Italy, Spain and surrounding countries, B&B Hotels have strong growth plans to increase their hotel presence in targeted markets.

“B&B Hotels Group is launching a major digitalization project aimed at revamping its technology on Cloud based environments. As a first step and after a thorough analysis of the market, we have decided to partner with Vertical Booking. We are confident that Vertical Booking offers the right products and services for our ambitious project. We see Vertical Booking as a flexible partner involved in the success of B&B Hotels growth,” said Jérôme Destors, Group CTO at B&B Hotels.

“Vertical Booking is proud to be selected by such a large portfolio of hotels like the B&B Hotels Group,” said Alberto Guadalupi, CEO of Vertical Booking. “After a very rigorous RFP process, it was great to see the Vertical Booking CRS emerge as the preferred chain hotel CRS solution. We see this as further validation of our open CRS platform strategy and flexibility.”

The Vertical Booking CRS enables distribution of rates and inventory across all online and offline channels, such as: direct web booking engine, IDS (OTAs, Wholesalers, Tour Operators), Central Reservation Offices (CRO) and hotel Meta-Search and GDS. In addition to core distribution competency, the Vertical Booking CRS platform also includes business intelligence and marketing solutions such as a built-in OTA Price Comparison widget, Competitor Rate Checker, a native Hotel App for enhanced guest satisfaction, online reputation management and more.

Vertical Booking will be exhibiting from March 8-12, 2017, at ITB Berlin, Germany Travel Trade Show. Please stop by Hall 10.1 Stand 101 to learn how Vertical Booking can help you optimize distribution at your property.

SOURCE: EuropaWire

Real Time Hotel Rates Within Google Maps Results Embraced by The Award-Winning Mint Hotel

Earlier this year came the launch of a new Google Maps feature which aggregates real-time hotel rates – courtesy of various booking sites such as Expedia.com and Hotels.com – and displays them alongside the hotel results. This addition to the listings, in which average price and availability are now available as well as customer reviews and location, has received mixed reviews from industry experts.

While some view the development as a hindrance to hotels through the pre-eminent positioning afforded to Online Travel Agency (OTAs) booking options, independent city centre hotels brand Mint Hotel.com has not been phased by the latest addition to Google Maps. A spokesperson from the hotel company said:

“Although there is a risk of losing out to some of the listed OTAs, this does not have a huge impact on the hotel itself. In fact, for Mint Hotel, customers will always receive a better deal when dealing with the hotel directly.”

The average price is situated next to a drop down menu within which users can access a list of various sites on which the particular hotel room can be booked, and at what price. The idea was initially introduced to online travel agencies such as Expedia, Travelocity, and Priceline, whose respective rates are now available in real-time alongside hotel results.

Via EPR Network
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