Kuoni has released its 2010 Holiday Report, which highlights their top destinations for this year. Comparing data from their 2009 Longhaul Report, there has been a fair bit of movement in Kuoni’s top ten with Sri Lanka a particular highlight – moving from position six in 2009 to fourth place in 2010.
The way people travel has changed a lot since Kuoni produced its first Longhaul Report 30 years ago. In fact the 2010 report also shows that trends in travel can change quite dramatically year-on-year as the economy and consumer attitudes to travelling, changes with time.
Longhaul holidays are on the rise with the Maldives, holidays to Thailand and the USA staying firm at position one, two and three respectively. New entries into the top ten include China and Hong Kong (position eight), Singapore (position ten) and Malaysia has moved up two positions to number six.
Areas to watch out for that are showing great momentum in 2010 and are currently just sitting outside of the top ten are India, Oman, Indonesia, Mauritius and Cuba.
Kuoni’s report has also highlighted a few consumer trends in terms of attitudes to holidays in 2010. There has been a growth in clients wishing to ‘get under the skin’ of a country and to engage at a deeper level with locals, learning more about traditional and authentic ways of life in the destination visited.